We understand that what politicians say about a brand matters.
Politics and media are interlinked and increasingly politicians are aware of the impact they have on brands – from what they say, as much as what they do. The arena of politics and campaigns now extends across the digital landscape of search engines, blogs and social media.
We work closely with brands to develop a support pool – that can be drawn upon when required to promote and protect their brand – and the tools to ensure they engage through social platforms as much as traditional channels.
At L1 we also develop our clients’ status as thought leaders on issues relevant to their business by generating content that can be used by media and digital teams. Through this work we add real value to broader brand positioning exercises.