Social media management platform rebrands to SoCrowd

Social media management platform rebrands to SoCrowd

Reputation management software presents fresh look and new features 

BECG Group today launches SoCrowd, its upgradedand rebranded social media and reputation management platform. Formally known as CrowdControlHQ, strategic communications consultancy BECG Group acquired the online reputation management software earlier this year.  

Since acquisition, the company has invested heavily in the UK tech platform, to ensure it provides an intuitive user experience, to support comms and marketing professionals in accessing valuable digital insights.  New features ensure users can truly understand and better engage with their audience and stakeholders on Twitter, LinkedIn, Instagram and Facebook, on both desktop and native mobile applications.   

SoCrowd offers a simple to use platform that enables its users to create content, collaborate, and accurately monitor their social campaign KPIs. Its new features have been developed to better support issue and crisis management, government relations, with press and social media monitoring, enhanced team collaboration and tailored approvals.. 

SoCrowd CEO James Leavesley said: 

SoCrowd is at the forefront of technological innovation in social media management. We’ve developed a platform that not only delivers on its promises, but that is accompanied by our investment in a highly skilled UK customer support team and service offer. Social media is a loud and busy universe – the ability to navigate that space can make or break an organisation, and SoCrowd is here to help!

BECG Group CEO, Stephen Pomeroy, added: 

Having SoCrowd as part of our service offer supports our clients and our consultant teams in ensuring their communications strategies are putting digital at the centre. In a world where reputations can be tarnished in a single Tweet, efficient and easy to use social media monitoring and engagement is a vital component of your marcomms toolkit.

To learn more and book in your free demonstration, visit the new website at

The Scottish Government’s Programme for Government 2021-22

The Scottish Government’s Programme for Government 2021-22


The Scottish Government’s Programme for Government 2021-22 (PfG) not only sets out its legislative and policy plans for the next 12 months, but also sets the tone for the next five years.

By examining the events surrounding the publication of the PfG, as well as the document itself, we can learn a lot about the politics of this Parliament and identify potential influencing opportunities.

In its analysis, L1 has focussed the following policy areas:

  • Planning
  • Energy
  • Housing
  • Environment
  • Waste Management
  • Retail

If you would like further insight on any of these areas, or in an area not addressed in this document, please contact Suzi Martin.


Fill out the below to read our analysis.

BECG acquires Liberty One Communications

BECG acquires Liberty One Communications

BECG has acquired Scottish public affairs and planning communications consultancy, Liberty One (L1) Communications, to spearhead its expansion plans into the Scottish market.

The acquisition provides BECG with presence across Scotland through L1’s offices in Edinburgh, Glasgow and Aberdeen, and a client base across the property, energy, infrastructure, renewables and waste management sectors.

L1’s founder and Managing Director, Steven Park, will continue in his current role and lead the company’s expansion in Scotland. Following the deal L1’s clients will have access to BECG’s full service offer across planning, government, corporate, crisis, public relations and marketing services.

For existing BECG clients the deal provides additional in-depth knowledge and insight into Scotland’s built environment sector, and political landscape, helping them identify opportunities within the distinct policy agenda of the Scottish Government.

CEO of BECG, Stephen Pomeroy, said:

Over the past year working in partnership with L1 on projects in Scotland we have built a strong relationship that we are now ready to take to the next level through this acquisition, and we are excited about the opportunities for BECG, L1 and Cavendish Advocacy clients. I am delighted to have Steven and his team join BECG, with them on board we have the opportunity to become the lead communications consultancy in Scotland across the full range of services BECG offers.

Steven Park, L1’s founder said:

Becoming part of the BECG team provides an ideal opportunity to accelerate our plans to be the leading communications consultancy in Scotland. BECG has a breadth of offer in digital, marketing, PR, government relations, corporate communications and placemaking that complements L1’s planning communications and stakeholder engagement expertise. I’m delighted that we can now offer current and future clients in Scotland this full-service approach and importantly the growing demand for digital solutions in particular.

The acquisition of L1 is BECG’s third in the past six months following the purchase of government relations consultancy, Cavendish Advocacy in July 2020 and software developer, Crowd Technologies Ltd, owner of social media management platform CrowdControlHQ, in January 2021.