BECG Group retains top spot in PR Week rankings

BECG Group retains top spot in PR Week rankings

Following another successful year for our industry, with consultancies across the board reporting substantial growth, BECG Group has maintained its position at the top of PR Week’s Public Affairs agency rankings. As well as being recognised as the leading specialist consultancy in the sector, our CEO reached no2 in the public affairs Power Book listing and we secured 42nd position in the overall agency rankings.  

Stephen Pomeroy, CEO of the BECG Group commented: 

I am immensely proud of the whole team and our PR Week ranking is testament to our ongoing effort and success as we continue to achieve exceptional growth in a highly competitive market. With a significant proportion of our business focused on delivering public affairs work, I’m delighted that we have maintained our position as the highest-ranking specialist agency. 


2021 demonstrated that, more than ever, businesses, NGOs, and charities need to understand, respond to and influence government policy as legislation and regulation CONTINUE to significantly affect their agendas. The way we combine insight, intelligence, and connections to help our clients navigate the complexities of the political world and deliver meaningful change is undoubtedly what makes us the strongest player in our field. 


Integral to our wider growth across the Group has been our ability to recognise and respond to the ever-evolving needs of our clients.  The recent investment in our creative and digital services team, LoveThat is already enabling us to expand the range of design and digital-led solutions we provide while the addition of SoCrowd to the BECG Group last year has allowed us to invest in ever more sophisticated social media listening tools. Together, they add strength and depth to our Group, enabling us to support our clients with a full service offer.

During 2021, BECG Group also acquired Liberty One, expanding into Scotland to deliver tailored political, media, and stakeholder engagement across the region. 

Now active throughout the UK, 2022 will see the BECG Group continuing to deliver excellent results for clients, alongside a wide-ranging programme of insightful events, webinars, and partnerships. 

Visit the PR Week website to view the Top 150 Rankings. 

BECG Group highly commended in Best Agency for Public Affairs category in PRWeek UK Corporate, City & Public Affairs Awards

BECG Group highly commended in Best Agency for Public Affairs category in PRWeek UK Corporate, City & Public Affairs Awards

The PRWeek UK Corporate, City & Public Affairs Awards returns for a second year, and is designed to recognise and celebrate the most successful, dynamic campaigns in the UK corporate, financial and public affairs comms sectors.

The BECG Group, including BECG, Cavendish Advocacy and Liberty One, were pleased to receive high commendation in their category for Best Agency for Public Affairs on 17th February.

The award took into account our continued growth within the business and our commitment to our new and existing clients.

The Group has had a successful start to the year after being announced as finalists in the PRCA Workplace Champions Award as well as the BECG Birmingham team being shortlisted for an award by the Greater Birmingham Chambers of Commerce for their work in 2021.

Our team has built valuable relationships across the political and media worlds helping our clients to shape and influence national, regional and local policy debate. Combined with our sector specialist knowledge, we devise thought leadership campaigns and engaging content to ensure key messages are heard and understood by decision makers, customers, and wider stakeholders.

Find out more about our services here.

Introducing LoveThat

Introducing LoveThat


Today announces the official launch of our creative services brand, LoveThat.

The creative brand, born from an existing 20-strong team will now operate with greater independence and a name to call its own. LoveThat will expand the team’s scope beyond its current roster of property, energy and infrastructure, not-for-profit, and healthcare clients to offer its award-winning services in strategy, brand, digital, video production and content.

We work with clients on varying projects from national awareness campaigns, large-scale virtual events for major product launches and targeted B2B thought leadership content and exhibitions.

Sam Clough, Board Director, said:

We’re so excited to be introducing LoveThat to the market –  our amazing team, have been working behind the scenes for so long and will be able to use their talent to their full potential, unconstrained by a particular sector.


Our insight-led studio will champion inclusive, creative content, which is so crucial at a time when audiences are demanding true authenticity from brands. We’re focussed on working with companies with purpose, to deliver strategic campaigns and content with impact.

Charli Edwards, Creative Director, added:

LoveThat, at its heart, is about feeling and emotion – what better time to spotlight its launch than on Valentine’s Day? Our name is a commitment to always putting our clients’ reactions to our work front and centre. Our clients are not just listened to but heard; we aim to wow them with each and every project. 

Find out more by visiting

Social Media Trends for Christmas 2021

Social Media Trends for Christmas 2021

Christmas brings with it plenty of opportunity to have a bit of fun on your social channels, with the obligatory Christmas jumper day post and votes for your favourite festive treat, but our colleagues at SoCrowd have noticed a much more interesting trend emerge over the past couple of years.  

From charitable donations to raising awareness of the most vulnerable, our customers are communicating with their communities about how we can bring a bit more festive cheer to the vulnerable and those in need this Christmas.  

We’ve collated a list of our favourite social media campaigns that will be enhancing people’s lives and corporate reputations over the Christmas period: 

1) Donating to charity 

For most of us, Christmas is all about spending time with family and friends but for many less fortunate it is a difficult time. So we were pleased to see Caledonian Sleeper donating the December proceeds from their signature restaurant dish to Rail Aid 2021 – a charity helping children that find themselves living on the streets.  

The healthy drinks giant Innocent is renowned for placing CSR at the heart of their business with “helping our fellow humans” a key part of that ethos. Their Big Knit campaign, running since 2003, has raised over £2.5 million for Age UK by donating 25p for every bottle topped with a knitted hat sold. And this year the drinks manufacturer is going to be granting Christmas wishes for its followers. We can’t wait to see what wishes they will be granting.  

Meanwhile, the University of Greenwich is calling for donations to its Christmas Food and Essentials Parcels campaign which will see their events team distribute parcels to families and individuals in need within their local community. And the University of the West of Scotland, Richmond upon Thames College, and Lothian Buses are all getting involved in the #12DaysOfKindness  campaign with different acts of kindness being posted to social during the first 12 days of December. 

2) Wellbeing 

Over two in five Brits have felt stressed during the festive season (YouGov) so advocating wellbeing at Christmas on your social channels is another great idea.  

Virgin Active have gone all out with their #VirginActiveHappyHolidays campaign which is a social advent calendar with wellbeing prizes to be won and festive workout ideas to help boost those endorphins in the run up to Christmas.  

Our customer Redrow is also getting into the spirit of Christmas with a festive bake-off and Christmas craft workshop at their Gloucester Glevum Green housing development – what better way to bring the community together and engage in some mindful activities.  

3) Raising Awareness of Scams during the Festive Period 

Scams affect the lives of millions of people across the UK on a daily basis and cost UK consumers between £5 and £10 billion a year, and unfortunately they don’t stop for Christmas. 

Notts Police is raising awareness of the types of frauds to watch out for over the Christmas period by joining Action Fraud’s #12Frauds of Christmas campaign along with Shropshire Council, the Financial Conduct Authority, Dorset Police, and Northamptonshire Police. 

Cadent Gas has also joined forces with utility companies across the UK as part of the Utilities Against Scams campaign to raise awareness around scams and highlight the signs to look for, as well as how to report them.  

4) Helping the vulnerable 

In the run up to Christmas, councils, emergency services, healthcare, and housing associations across the UK are joining the #WinterReady campaign to communicate with their communities about the risks that the winter weather brings and what they are doing to keep us all safe. 

Greatwell Homes is promoting the Household Support Fund a national scheme providing financial support to households who may struggle with the cost of living as higher utilities bills and Christmas shopping hits our pockets. And Bournemouth, Christchurch and Poole Council are asking their community to report rough sleepers so that they can get help.


We hope you have a great Christmas and if you are looking for inspiration for social media campaigns in 2022 then look no further than SoCrowd‘s 2022 Hashtag Calendar.

COP26 – is Scotland ready for the transition to clean energy?

COP26 – is Scotland ready for the transition to clean energy?

The nights are drawing in and winter is fast approaching, and with this has come the unhappy news that the UK’s supply of natural gas is worryingly low and, consequently, very expensive. A perfect storm of events has depleted the UK’s supply, including unscheduled pipe maintenance, high demand globally and diplomatic road blocks. 

Immediate efforts are focussed on ensuring that the knock on effects of this do not hit our food supply chain and plunge more people into fuel poverty. However, we also need to look to the future and with the United Nations Climate Change Conference – or COP26 as it’s better known – just around the corner, the transition to clean energy is high on the political agenda.  

The current situation will raise questions about our energy mix and our possible over-reliance on fossil fuels. It will also likely increase calls for both the UK and Scottish Governments to do more to support the wide range of renewable energy sources at our disposal. Indeed, witnessing the fragility of the energy market at this time, there are few people who would argue that having a more diverse energy mix inclusive of more renewable energy would be a bad thing. 

Scotland is certainly leading the UK in terms of ambition for renewable energy generation. The Scottish Government has set a target of 50% of Scotland’s energy to be supplied from renewable sources by 2030. It has also set a Net Zero target of 2045, five years earlier than the UK Government’s. These are ambitious targets and cynics may scoff at them, but if we are not ambitious then we will not make progress at the pace required to reverse the climate crisis. 

Not everyone considers the new SNP-Green co-operation agreement to be a happy union (no pun intended), but it will undoubtedly support the drive to Net Zero and increased growth in renewable energy. At the start of 2020, Scotland had 11.8GW of installed renewable electricity capacity, producing 25% of total UK renewable generation. Following the co-operation agreement, the Scottish Government committed to increasing this contribution by securing between 8 and 12GW of onshore wind capacity by 2030, in addition to 11GW of offshore wind capacity. 

At Liberty One we take immense pride in our own significant contribution to the renewable energy sector. In onshore wind projects alone, we have helped to secure over 1GW of renewable energy capacity. We have supported developments of all kinds, from small turbines to some of the largest and highest profile wind farms in Scotland.  

We are well placed to support your renewable energy developments through the planning process, and help you engage national and local government. Crucially, we place a strong emphasis on active and ongoing consultation with the communities and stakeholders at the heart of Scotland’s renewable energy movement. We combine insight with influence and utilise our in-house digital and creative teams to change minds when it matters most.  

Without a doubt we will continue to work closely with the renewable energy sector in Scotland to support the growth and do our bit as part of the collective movement towards Net Zero. Should you require any assistance, please contact us here. 

Find out more about our onshore wind projects here.

The Scottish Government’s Programme for Government 2021-22

The Scottish Government’s Programme for Government 2021-22


The Scottish Government’s Programme for Government 2021-22 (PfG) not only sets out its legislative and policy plans for the next 12 months, but also sets the tone for the next five years.

By examining the events surrounding the publication of the PfG, as well as the document itself, we can learn a lot about the politics of this Parliament and identify potential influencing opportunities.

In its analysis, L1 has focussed the following policy areas:

  • Planning
  • Energy
  • Housing
  • Environment
  • Waste Management
  • Retail

If you would like further insight on any of these areas, or in an area not addressed in this document, please contact Suzi Martin.


Fill out the below to read our analysis.